Editorial policy

Loreon separates editorial material from advertising, dates substantial updates and uses cautious language around health. Writers check primary and public-health sources, editors look for overstatement, and corrections are recorded. We do not accept payment in exchange for a favourable health claim. Readers may report errors to our Brighton address. This policy was reviewed 5 October 2026.

Independence and corrections

Commercial relationships are disclosed where relevant. We remove unsupported claims, add context when evidence is uncertain and preserve a visible publication date. Contact us with a specific correction and source. A correction is assessed against the version published at the time, the quality of the proposed source and whether the passage could reasonably mislead a reader. Minor typographical changes may be made without a separate notice, while substantive changes retain an updated date and a short explanation where useful. We aim to acknowledge reports within five working days and normally complete a review within 20 working days. Editorial records relating to a correction are retained for up to 24 months after closure, subject to the privacy policy.

Source checking considers whether a reference is current, identifiable and relevant to the wording used. A single study is not presented as settled guidance, and editorial language distinguishes a research observation from a practical suggestion. Writers are asked to avoid personal data, fabricated experiences and claims that imply an outcome for every reader. Where a topic is contested, the page may describe the limits of available evidence and point to an appropriate public source. Corrections are recorded with the date received, the issue considered and the action taken; these records are normally held for up to 24 months after closure. Readers can request a review by writing to 7 The Crescent, Brighton, BN1 1EE, United Kingdom or calling +44 161 743 9182. Loreon aims to acknowledge within five working days and normally concludes a straightforward source check within 20 working days.