Advertising and partnerships
Loreon labels paid placements clearly and keeps commercial material separate from editorial guidance. We do not publish deceptive health claims, promises of cures, pressure language or targeting based on sensitive health information. Partners must provide accurate, lawful materials suitable for UK audiences.
Questions
Contact 7 The Crescent, Brighton, BN1 1EE, United Kingdom or +44 161 743 9182. This policy was reviewed 5 October 2026. Enquiries should identify the proposed organisation, the intended audience, the placement and the claims or wording to be reviewed. Loreon may request substantiation, ownership information and confirmation that materials comply with UK advertising and data-protection requirements. Paid content remains visibly labelled, and commercial involvement does not determine editorial conclusions or correction decisions. We aim to acknowledge partnership enquiries within five working days; a compliance review may take up to 20 working days where source material requires checking. Commercial correspondence is normally retained for 24 months after the last meaningful exchange.
Review also considers whether a placement could be understood as editorial material, whether its audience selection uses sensitive information and whether a claim is supported by evidence that is suitable for the United Kingdom. Loreon will not accept wording that pressures readers, implies a personal health outcome or presents a commercial relationship as independent reporting. A partner may be asked to amend copy, supply a source or explain ownership before publication. Consent and privacy choices are respected for any optional measurement connected with a placement, and contact details are not sold to advertisers. Enquiry records are normally kept for 24 months after the last meaningful exchange, then securely deleted unless a longer legal or dispute-related period applies. A clear concern about a labelled placement can be reported to the Brighton address or telephone number; Loreon aims to acknowledge within five working days and normally responds within 20 working days.